Your archetype
Order · control — lead, structure, command prestige
"The best — and you deserve it."
Personality
Voice & tone
Brand values
Best for
luxury goods, premium services, high-end tech, watches, finance
Watch out
can feel cold, elitist, or unapproachable
Palette — Prestige
Deep, rich, gold/jewel accents.
Example brands
Rolex · Mercedes-Benz · American Express