Your archetype
Social · enjoyment — play, delight, entertain
"With us, life's more fun."
Personality
Voice & tone
Brand values
Best for
confectionery, snacks, fun consumer goods, entertainment, youth brands
Watch out
can undermine credibility for serious/premium purchases
Palette — Playful Pop
Bright, saturated, fun.
Example brands
M&M's · Skittles · Old Spice · Fanta