Your archetype
Order · optimism — make things feel safe, wholesome, and easy
"With us, life feels simpler and kinder."
Personality
Voice & tone
Brand values
Best for
wellness, natural/organic goods, baby & family products, everyday staples
Watch out
can read as naive or bland if there's no substance behind the softness
Palette — Soft Daylight
Airy, pastel, high-key.
Example brands
Dove · Coca-Cola · Aveeno