Your archetype
Social · connection — be relatable, unpretentious, dependable
"You fit right in — this is made for people like you."
Personality
Voice & tone
Brand values
Best for
homeware, mass-market goods, food & drink, value products
Watch out
can feel forgettable / generic without a distinct voice
Palette — Honest Neutrals
Warm, earthy, unfussy.
Example brands
IKEA · eBay · Target