Your archetype
Ego · innovation — imagine, build, express
"With us, you bring your vision to life."
Personality
Voice & tone
Brand values
Best for
design tools, craft & DIY, art supplies, creative software, maker goods
Watch out
can over-index on cleverness; may forget the customer's own goal
Palette — Studio Craft
Clean canvas + expressive accents.
Example brands
Adobe · LEGO · Apple (creative tools) · Etsy